What does quantitative research primarily focus on?

Quantitative research primarily focuses on amount and numbers, utilizing statistical analysis to quantify variables and identify patterns or relationships among them. This approach is essential in producing measurable data that can be subjected to rigorous analysis, allowing researchers to make predictions or generalizations based on the findings. The emphasis on numerical data enables the assessment of hypotheses through various statistical methods, providing insights that are often more objective and reliable than qualitative approaches.

In contrast, the alternative options center around qualitative aspects of research, such as descriptions and narratives, personal experience stories, or qualitative evaluations, which aim to understand the depth and complexity of human behavior and experiences rather than measuring them numerically. These qualitative methods, while equally important in research, do not align with the primary focus of quantitative research, which is rooted in numerical data and statistical analysis.